Site Update

Sorry for the mess!


In order to better share information regarding Sew Simple, Amy is mucking about with the website design. Unlike her quilting skills or Eric’s machine repair skills, her website design skills are iffy! (I call ’em like I see ’em!)

Stay tuned for an easier to navigate site asap.

Sew Simple is Hiring

We’ve probably put this off longer than reasonable, but it’s time to get some help in the shop. Read the below information and see if this might be a good fit for you or someone you know. We are seeking a very specific combination of skills, availability, and abilities and I know that there are many who might be great for this position but we can only hire one or two people at this time. Read on….

Shop clerk wanted:

Cheerful, friendly, person to work in a creative atmosphere offering exceptional customer service. Sew Simple of Lynchburg seeks a team player to help inspire, encourage, educate, and equip people who sew, quilt, embroider, and craft. A retail sales position, the successful candidate will greet and assist customers in person or on the phone, helping the customer make the right purchase or choose the right services for their needs. Additional duties include, but are not limited to: cleaning, stocking, and preparing projects. Advanced knowledge of sewing and sewing machines not necessary, but a willingness to learn with training to reach a certain level of competency is required. Actual sewing is not necessarily part of this position. Pay is dependent upon skill level and hours worked. Advancement within the business is possible depending on skills and ability to provide excellent customer service while aiding the company’s success. This is a drug and smoke-free location.

The right candidate will:

• be cheerful and professional in conduct and appearance, with the ability to talk to a wide range of people with a varied range of needs and questions, providing excellent customer service with enthusiasm whether the customer is in the store or on the phone.
• Stand for long periods of time and be able to lift 20 pounds regularly and up to 40 pounds occasionally.
• Perform various cleaning tasks including bathroom and vacuuming.
• Be able to work from 12-6pm most weekdays, 1-2 of those days from 9:30 until 6pm, and 2 Saturdays per month. Occasional special events will be held with mandatory attendance. Advanced notice will be given. Average hours likely per week: 28-30.
• Accurately take phone messages and field questions for the owners, discerning which they are competent to answer on their own.
• Measure and cut fabric accurately and safely. Be able to accurately process sales on cash register or other equipment. A math test will be given prior to employment.
• Possess the ability to keep a tidy work environment, problem solve, focus on the needs of the customer, and work relatively independently.
• Follow written and verbal instructions for shop operations.
• Have reliable transportation.

Apply in person at Sew Simple of Lynchburg, 2414 Wards Rd Lynchburg between the hours of 11am and 2pm only. No phone calls please. Resumes appreciated. Resumes, cover letter and questions can also be sent via email:

Open House for the Holidays

You are invited to our Open House Event December 8 & 9 during regular shop hours. There will be machine and technique demos, new fabrics, sales, snacks and hot spiced cider, as well as complimentary scissor sharpening with purchase.

The above sale will make it easy to make the minimum purchase needed to get that pair of scissors sharpened for free!

While your scissors are being sharpened, check out our new machines, accessories, and fabrics. Demos will be happening throughout the store. Check out our Facebook page for more information and helpful videos.

New Janome Machines

We are really excited about the new machines we’ve got here at Sew Simple of Lynchburg!

Janome 6700P

Janome has taken the very popular workhorse of the 6600P and added the newest and best improvements Janome has created since the 6600P came out to create the 6700P.

Janome Quilt Maker 15000

Then there’s the new top-of-the-line Janome Quilt Maker MC 15000. This combination embroidery and sewing machine has so many features to make your creativity really shine. Amy, owner of Sew Simple, loved it so much she bought herself one. It’s the first machine on the market with a Ruler Work setting and ruler foot. Amy loves ruler work of course, having taught two classes on the technique through Craftsy online. The embroidery is amazing with hoops from super small to ginormous! Plus there are iPad apps that make editing, combining, downloading, and placement of designs a breeze.

Janome Artistic SD16

The newest machine in the shop is the Artistic SD16. A sit down style long arm, this machine makes quilting large quilts easy with the same motions you use to quilt on your sewing machine. It has a speed regulator standard with purchase to help the newer free motion quilter achieve a consistent stitch length. This particular machine will be available for rental during shop hours. Details to come.

As we prepare for the holiday season, we are excited to share the details of our Open House Event soon. Stay tuned!



Janome Quilt Maker 15000

Back in August, Amy ran off to Cincinnati to a Janome dealer training. She came back home with a new quilty friend! The Janome Quilt Maker 15000 is the newest top-of-the-line machine from Janome. It’s especially interesting to Amy because it has the latest in feet for ruler work. A new ruler foot was the nudge needed to not only bring the machine back for customers to see, but to claim the new machine for her own!

Janome quilt maker 15000

This marvel of a machine sews, quilts, and embroiders. Equipped  with wifi, it works with the latest in app technology on iPad devices (sorry to the android users) to easily position embroidery exactly where you want it, sketch out a design and turn it into a line embroidery design and much more.


We’ll have more on this machine soon, but in the meantime, take a look at the 15000 at

Video Tutorial: Appli-piecing the 611 Row

I promised a video tutorial on how I put the long landscape pieces of this year’s row for the 2017 Row by Row Experience.

It’s not one of my better videos, but it’s done and up, which is the important part. I had some weird formatting issues at the start, so ignore the creepy slow motion beginning, as well as my inability to look like I’m talking to the viewer. It’s been so long since I’ve done a video with my face actually on screen, that I forgot where to look!

I hope you find it useful if you decide to put the row together with turned edge applique. Handling these long landscape pieces are easily done this way. I didn’t continue the video long enough to show the machine stitching of these pieces, but I may make a follow up video showing the removal of the freezer paper and then the stitching. I did most of the pattern with turned edge applique, appli-piecing the background in my own way, followed by fusing the smaller bits.

It’s been a fun design!

Row by Row 2017

Sew Simple is busy settling into our new space and getting closer to the vision we have that will make our customers happy, inspired, and creating with needle and thread.

Row by Row 611 steam engine
Row by Row , theme: “On the Go!” We’ve got the historic 611 steaming through our fine city.

We’re super excited about participating in the Row by Row Experience for the first time. This years theme is “On the Go!”

Beginning June 21, 2017, visit any of the participating shops and receive a free pattern for a row in a quilt. Combine your rows in any way to create a unique quilt that represents the fun you had traveling to the stores. Travel with friends, discover new quilt shops and have fun collecting rows!


Create a quilt using at least 8 different 2017 rows from 8 different 2017 participating RxR shops and be the first to bring it into a participating shop to win a stack of 25 fat quarters (6-1/4 yards of fabric!). Use that shop’s row in your quilt and win a bonus prize!

I designed our row in the midst of moving the shop last month. I decided on featuring the 611 steam engine as it steams through Lynchburg and past our house in small town Virginia as well. My family has some pretty big rail fans, especially the boys. We even saw this historic train get underway as it was towed to North Carolina three years ago to get restored and refitted. It fits the theme of “On the Go!” perfectly for us.

We’ve got the free pattern waiting for your visit as well as kits which include the fabrics used in my sample. There will even be a video tutorial on how I appli-piece the background fabrics together.

We’re Open!

Sew Simple is now located and operating at 2414 Wards Rd, in Lynchburg. We are sew excited about our new location, new hours, and new fabric/notions/etc. I still need to add some color to the front of the shop, don’t I? So brown. Plenty of color and excitement inside though!

Sew Simple of Lynchburg
Sew Simple at 2414 Wards Road   

We are now open Monday through Friday 10am to 6pm and Saturday 10am to 5pm. Our hope is that this will make it more convenient to visit us.


File Jun 06, 8 12 39 PM

Above is our expanded selection of precuts. Christmas fabric has begun to arrive. Row by Row starts this month and we’re participating for the first time.

Row by Row 611 steam engine
Row by Row , theme: “On the Go!” We’ve got the historic 611 steaming through our fine city.

Our carefully chosen line-up of quality Janome machines await to make sewing, quilting, and crafting so much easier, quieter, and more fun.

Sew Simple Janome machines
Just a few of our well-built Janomes.

sew simple of lynchburg

Come on in and visit, won’t you?

Getting Better to Serve You Better

We’re in the last stages of prepping our new location at 2414 Wards Road and packing up all of our fabric, machines, tools and supplies from our old location on Fort Avenue. It’s been quite a whirlwind of activity.


The new shop is easier to find for our out of town customers and in an area many of our local customers frequent. There’s great parking and night time lighting.


Inside we’ve opened up a few walls for more space, including a separate classroom and studio space for better classes. There’s a separate area for sewing machine take-in, also known as machine triage, as well as a separate workroom for machine repair and servicing.

Sew Simple panorama
A panoramic shot of the new space under construction.

I am happy to report that there is a large, clean, handicapped accessible bathroom. There’s just more space overall, which makes for a better shopping experience.


There’s still a little finish carpentry being done, followed by painting. Then we will be getting all our fabric moved in as well as adding new fabrics. Christmas fabrics are scheduled to arrive any time now! (Can you believe it’s time to start Christmas projects already?) And we are making the final touches on preparations for our first time participating in the Row by Row Experience.


I can’t wait to show you this new space!

Sew Simple is on the Move!

I am so excited to share that we’ve begun work on a new location here in Lynchburg Virginia to better serve our wonderful customers!

That’s right, we are getting ready to move. The new location is easy to find and just a hair under 1 mile away. You’ll find us open and celebrating our 1 year shop anniversary (of ownership by Amy and Eric Johnson) at 2414 Wards Road. This is somewhat across the street from Kmart and on the south side of PAWS (Pet and Aquatic Warehouse).

Sew Simple is Moving to a new location

During most of May, all will continue as normal at Sew Simple in the current location at 4900 Fort Ave. Customers will see two small disruptions in our services, beginning with temporarily not taking in any machines for service work after the 15th. We do not want to be responsible for moving customers’ machines. Beginning May 25, we will be unavailable as we make our final move of machines, fixtures, fabric and all our Sew Simple goodness to the new location at 2414 Wards Road.

We will open on June 1 at the new location for all services, including machine service and repair, as well as scissor sharpening.

The new location will give us some much needed space for our classes, customer bathroom, a repair and service center that is off of the sales floor, and more room to better serve our customers. It will also be easier to find and have better parking.

We are planning some special activities to accompany our move and will let you know more soon. To stay up to date on all of our adventures, events, new products, and more, make sure to sign up for our email newsletter. You can find a sign up widget on the home page.